TIMELINE

The year of the first runway show marked the beginning of a creative journey deeply rooted in the free and festive spirit of 1990s Paris. An era shaped by vibrant nights, eclectic music and bold fashion, it forged the creative DNA of Isabel Marant.

Surrounded by artists, DJs and designers sharing the same desire for independence, Isabel Marant founded her fashion house and established a distinctive style defined by authenticity and freedom. From the very beginning, her vision combined urban energy, effortless femininity and a rebellious attitude, laying the foundations of a singular and enduring brand identity.

This creative momentum continues to shape the heritage of the Maison, expressing a unique approach to creation, savoir-faire and materials, and embodying a modern, timeless vision of Parisian fashion.

Isabel Marant received the Fashion Award, a major recognition celebrating her instinctive and free approach to design. Her distinctive style immediately captured the attention of both the press and the public.

She was subsequently honored with the Whirlpool Best Female Designer award, confirming her position among the most promising designers on the Paris fashion scene. These accolades marked the beginning of international recognition and the affirmation of a strong, recognizable creative signature that continues to define the identity and heritage of the Maison.

Isabel Marant opened her first boutique at 16 rue de Charonne, near Bastille. At the time, the neighborhood was still largely untouched by fashion retail and home to artisan workshops rather than luxury stores. The raw yet welcoming atmosphere of the space, defined by preserved moldings, wood and metal elements, reflected a lived-in, authentic aesthetic and laid the foundations for the distinctive style of the Maison’s future boutiques worldwide.

Isabel Marant unveiled Etoile, a line embodying a more instinctive expression of Parisian chic. Designed for everyday wear, it translates the nonchalance and energy of the street into a fluid, feminine wardrobe rooted in comfort and movement.

Etoile expresses a relaxed attitude toward fashion, where style feels natural, spontaneous and effortlessly wearable, echoing the rhythm of real life.

Isabel Marant transformed the women’s wardrobe with the launch of the Bekett, a platform sneaker that combines comfort with attitude. By reinterpreting sportswear codes, she introduced a new silhouette that felt both casual and elongated, relaxed yet confident. Quickly embraced by a wide audience, the Bekett became a global phenomenon and a defining symbol of the brand’s modern, free-spirited allure, notably worn by Beyoncé in her Love On Top music video, which helped cement its iconic status on an international scale.

Isabel Marant established her design studio near Place des Victoires in Paris, at the heart of the city’s creative life. Conceived as a space for experimentation and collaboration, the studio reflects a hands-on, instinctive approach to creation. Here, collections take shape through attention to movement, proportion and detail, with a constant dialogue between craftsmanship and modernity. The studio embodies a way of working that values spontaneity, precision and the pleasure of creating clothes meant to be lived in.

Isabel Marant collaborated with H&M on an exclusive collection of clothing and accessories for women, men and children. Launched in 250 stores worldwide, the collaboration offered a broader audience access to the brand’s distinctive aesthetic. Staying true to its relaxed, contemporary spirit, the collection reflected the Maison’s ability to balance accessibility with creative integrity on a global scale.

Isabel Marant was named Contemporary Designer of the Year at the ELLE Fashion Awards. This recognition celebrated her influence on modern fashion and her capacity to create a wardrobe that resonates with women across generations, combining ease, attitude and authenticity.

The Maison expanded its universe with the launch of the Accessories line, extending its attention to detail and functionality beyond ready-to-wear. During the same period, Isabel Marant was ranked ninth in Vanity Fair’s Top 100 of the most influential French figures, highlighting her cultural impact well beyond the fashion sphere.

The launch of the official e-commerce website isabelmarant.com marked a key milestone in the brand’s development, strengthening its international presence and direct relationship with its audience. This phase also saw the introduction of the Menswear line, expanding the Maison’s vision, and the receipt of the Fashion Star Award in New York, reinforcing its position on the global fashion stage.

The Maison partnered with L’Oréal to develop its first makeup line, translating its vision of beauty into an intuitive and effortless approach. Designed to enhance individuality rather than transform it, the line echoed the brand’s belief in natural confidence and freedom of expression.

Isabel Marant launched the Eyewear line, created the Isabel Marant Endowment Fund, and introduced Isabel Marant Vintage. These initiatives reflected a desire to explore new creative territories while encouraging transmission, sustainability and long-term commitment, reinforcing a holistic vision of fashion and culture.

The launch of the Oskan Moon bag, accompanied by a new visual identity, marked a significant evolution for the brand. This new chapter balanced modernity and continuity, strengthening a recognizable visual language across accessories and collections.

Converse and Isabel Marant joined forces to pay tribute to two footwear icons: the Chuck Taylor and the wedge sneaker. The collaboration blended street culture and fashion design, merging heritage silhouettes with a bold, contemporary attitude rooted in movement and freedom.

Kim Bekker, newly appointed Creative Director, presented her first collection during the Spring–Summer 2026 runway show. This debut opened a new artistic chapter for the Maison, building on established codes while introducing a fresh perspective, ensuring continuity through evolution.